To ensure the origin and safety of food, a startup uses blockchain technology to track the production chain
"Who knows that every grain on the plate is the fruit of hard toil?" This well-known verse from the Tang dynasty serves as a timeless reminder to cherish food. In today’s modern society, people are not only urged to value the hard-earned nourishment but are also increasingly concerned with food origin and safety.
A local startup is aiming to leverage blockchain and Web 3.0 technologies to ensure the integrity of food production while assisting Japanese and Australian food brands in expanding into the Southeast Asian market.
In an exclusive interview with Lianhe Zaobao at the end of last year, GrowHub founder Tseng Chun-Yu shared that he had just returned to Singapore from Australia. Despite the year-end holiday season, when most people take time off, Tseng remained fully engaged, actively pushing forward the company’s development initiatives.
In November 2022, GrowHub announced a strategic partnership with Western Australian company ManukaLife. Under this agreement, GrowHub became the designated distributor for ManukaLife’s range of Manuka honey, royal jelly, and essential oil products in Southeast Asia and China.
